Pure Tastes Better is the new campaign for McCormick Spices. It kicked off with this anthem piece that aired just before the super bowl.
The campaign consists of TV, OLA, print and social. With its bright colors, passionate explosive energy and bold typography it is a distinct new direction for one of America's most iconic brands.
Leading 3D printer brand Makterbot wanted to approach different media for consumers. We came up with "Made in ____ " as a campaign because you can make your own thing in your place such as home and school.
We teamed up with MakerBot’s team of designers to “hack” the Consumer Electronics Show 2014. Our idea was to make new products even better as soon as they were revealed at the show, by using MakerBot to 3D print accessories for them that day.
Here’s how the CEO of MakerBot put it, “We were the first to bring a 3D printer to CES, and this year, we’re going to support exhibitors with 3D printed accessories for their products.”
The goal was to prove how fast an idea could become reality with MakerBot 3D Printers.
To break through the deafening Black Friday "SALE!"-noise, Samsung tasked us with doing something "simple" yet "fun" on social, while still also capturing the holiday spirit.
And thus a tweet within a tweet within a tweet, or a Tweetducken, was born.
Takeover at Union Station in D.C
Problem: Red Bull Editions, flavored Red Bull, had almost no awareness amongst the key demographic.
Objective: Relate Red Bull Editions to music with our underground DJs
Solution: You’ve Probably Never Heard Of Them. Welcome Underground
Global company Apple always wants translate their original commercial. But when iphone 4 launched, they wanted to localized spots for each country at that moments. Because each country has different situation or emotion when people use Facetime. Therefore I was very 1st Art director on Apple spot in Korean. Especially "First meal" is traditional culture in Korea, it's kind of housewarming party for family of husband side.
Hyundai Card is the fastest growing credit card company in Korea. It was a main client for 2 years at TBWA Korea. I tried to different works according to cards or services. It's my best experience ever.
Samsung tried to make car in 1995. but Korea economy was bad since 1998, then french brand Renault took over at 2000. However Renault wanted use Samsung as a naming in Korea.
